Social Media for Dentists – SERPs Up SEO Content
Social Media for Dentists
Social media for dentists is one of the most powerful and important marketing channels in the career of any dentist, dental specialist, or dental clinic manager. Knowing how to attract new patients to your dental clinic, and knowing exactly how to manage your dental office advertising can help you better connect with clients and potential clients, assist your readers by helping them solve many everyday dental problems, and keep you with a steady stream of work indefinitely.
If you were looking for some professional advice on how to build and manage your social media profiles as a dental care provider, or you wanted to know your options for having your social media for dentists professionally managed by a qualified digital marketing agency, then you are in the right place!
Keep reading to get some tips from our expert social media marketing campaign managers, plus find out why our transparent pricing and strategically designed social media marketing packages might be the best decision that you can make for your dental office!
Only 54% of Dental Providers Are Using Social Media
Ready to Take the Lead?
A Survey of US Dental Practices’ Use of Social Media
Social Media for Dentists – Where to Start
The first step in any type of strategy that involves communication is understanding your target market. If you can envision exactly who you are publishing content for… What their age, their job, their problems, and their expectations are, you can communicate with them just like a best friend that is sitting right in front of them.m
Traditionally, users of dental services choose their dentist by recommendations from their friends and family or based on previous experiences. And the bottom line is that in a sector with a captive public; even imperative or life or death service at some point… Dental patients want to feel safe. It can be difficult to establish your dental practice the way that you would like to without a foundational marketing strategy in place to interact heavily with social trends leveraged on dental care, dental hygiene, and dental aesthetics topics.
This has caused, in many cases, the attention to digital marketing has been scarce, almost non-existent … but this has changed radically,
But we have to be aware that the Internet is currently a mass medium, which is changing the way we select products from society. Habits are changing. And it is important to know how our patients use the Internet and how this is increasingly affecting the way dentists decide.
It is increasingly common for users to search for a dentist on Google, either directly ( dentist orthodontist poblenou ), or to search for specific services ( aesthetic veneers ). The more this is done, the more expensive the service. So getting closer to digital marketing is getting closer to the premium service, customers with higher investments.
After using Google’s front door, they go to the clinic’s website looking for signs of trust: do you have a blog? Do you have social networks? And… do you collect customer opinions?
Having these three legs of communication well worked will be what makes the difference between an “up-to-date” clinic and another interpreted as old-fashioned or with something to hide. Why? It’s easy: we search the Internet for the same thing that has always been sought when choosing a dentist: go with confidence that everything will work out, based on the opinions of others.
Blog
When considering what to do with the blog, you must always keep in mind what the user’s journey to our business is, knowing what needs our typical client has to generate useful content and that at the same time they approach him from not knowing us to that you choose us as your reference dentist.
The user always starts looking for clues to his problem (example: “yellow teeth.” When he begins to be clear on how to solve it, he will begin to inform himself about that solution: “aesthetic veneers”) and when he is clear that this is the way, he will search Reference provider, with searches such as “cosmetic veneer installer”, “cosmetic veneer dentist” or “types of cosmetic veneers.” For each type of content the user searches for, linked content must be created to be useful throughout the trip user and take into account when deciding.
Social networks
The social networks to take into account within your social media strategy in the dental sector are the following:
Facebook: absolute reference, with a target mainly over 30 and mostly female. Facebook will allow you to post regularly and promote them to a wider audience.
Youtube : second worldwide search engine, after Google. Taking into account the sensitivity of the decision that someone gets into your mouth, it is important to humanize, bring the clinic closer to the user. Simple explanatory videos from the clinic team are very useful in this regard.
Twitter : for mature male target . Although somewhat stagnant in growth, it is still massive and a good opportunity to cultivate personal branding for dentists and make the clinic more informative.
Instagram : already almost at the level of use of Twitter in use, although more focused on those under 30. The community does not want to see photos of sick mouths. Entering Instagram requires an effort to generate positive content. Good opportunity, for example, to show everyday moments with the team. It is the most visual social network. In this network, videos and photos prevail over everything and it is perfect to promote the image of the clinic and the team. Posting before and after photos are perfect for humanizing the image of the dental clinic.
We can not talk about Instagram by overlooking the influencers! That’s right, as we were commenting on this a very visual social network, as such beauty treatments usually have enough visibility, and the recommendations of popular faces are a great pull to attract business.
? If you combine a careful presence on this network with a campaign of microinfluencers or influencers (depending on the size of the clinic and the demographic reach that we want to reach) it will undoubtedly be a before and after in your conversion results on this platform.
We recommend that you work this type of campaign with incentives, a special discount for recommending a promotional pack, in this way you can easily track ROPO conversions and make visible the volume of business reported by this type of campaign.
What kind of content should a dental clinic publish on social networks?
The guidelines we recommend are:
On the positive: we are entering the leisure environment of our potential clients. No unpleasant images. Everything has to be attractive and shareable.
Trust in the team: contents that demonstrate the human team involved in the clinic, as a way of bringing the brand closer and humanizing it.
Formative / didactic: if we have a blog (I hope so), we will echo the content that we are generating in the networks. Doing it on video would be ideal.
Professional recognition: always under the criterion that more will be trusted if others say you are good, than if you say so: that they give you prizes, invite you to give presentations … it generates a sense of quality and pride of belonging.
Real Time Marketing: taking advantage of the indicated dates to give the clinic’s point of view in this regard. This does not refer to giving opinions or getting into trouble, but to congratulate Mother’s Day with an image of the mothers of the clinic, the day of Star Wars with two teeth disguised as characters in the saga … the world through the clinic eyes.
One-off promotions: it may be the most difficult leap for the most traditional clinics, but promotions such as circumventing a teeth whitening or simple things like that greatly energizes the community and generates the feeling of exclusivity, that “it is worth something” to follow the brand in networks social.
Humanize your posts: on social networks you will connect better with your audience if they feel that you empathize with their problems. Therefore, do not forget to humanize the messages whenever you can, be it by giving useful advice, answering questions, etc. Make your followers feel like you are talking directly to them.
Customer Reviews
It is recommended that there are customer reviews already on the website of the clinic. These will believe it is fair, but better than not having them.
What really matters is taking care of the presence and opinions and notes on medical portals that potential clients use to compare clinics, such as TopDoctors, Doctoralia, Masquemedicos and Dentalea.net.
The objective of these digital marketing actions is not to avoid disappearing, but rather to win customers of greater value (the “expensive” operations are those that generate the greatest effort for online comparison) and to build customer loyalty , increasing their exit barriers.
Some important information about referrals on social networks
91% of people say that the opinions of other consumers are the main help when making a decision about their purchase.
Only 9% of customers ignore the opinions of other users.
1 recommendation has the same impact as approximately 200 television commercials.
A reference site where users tend to pay close attention to other customer reviews is the Google My Business tab . In this tab users can leave a score about the services and their personal opinion.
Analyze your results frequently
Once you start posting content frequently, your followers will expect you to maintain consistency in your posts and help them with their doubts and needs. Therefore, update your profiles with interesting publications constantly.
As you can see, social networks can do a lot for your business if you work with criteria. And if what you are looking for is a marketing agency specialized in the health and pharma sector , we are what you are looking for! ?
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