Benefits of Google My Business Posting for Small Businesses

When running any business, the main objective is to make customers aware of the products or services you offer and the benefits customers can enjoy if they buy from you as opposed to your competitors. With the proliferation of the use of the search engines, there is no better way for you to effectively advertise your business than with Google My Business (GMB). In fact, due to the plethora of benefits of Google My Business posting for small businesses, the number of companies and organizations using the feature is steadily increasing.

Keep reading, and we will go over the various benefits of Google My Business posting for small businesses, and give you a few ideas to get your GMB posting strategy looking as good as possible!

Benefits of Google My Business Posting for Small Business

So, what exactly are the upsides of this Google feature? Let’s take a look.

First Impressions

With the increase in ‘near me’ searches on Google, it isn’t a coincidence that the first interaction your customers will have with your business will be through the internet. The influence of the first impression cannot be overstated, especially when it comes to business.

GMB provides the best visual representation your business can have. With the ability to post photos, offer descriptive bios and customer reviews, you must endeavor to create the best GMB profile you can.

It Increases Your Business’ Visibility

The main reason for the creation of Google My Business was to create a savvy directory that facilitates the easy linkage of businesses and their prospective clientele. That is exactly what it has done, with a recent survey estimation that any business on GMB receives over 1000 searches on average per month.

Google is, without a doubt, the largest search engine out there. Over 60,000 searches are conducted every second. Having Google advertise your business in the prime pages of the search results, right below the paid advertisements and above the organic results will obviously elevate your visibility.

It is also worth noting that over 90 percent of people conducting searches haven’t decided on a particular brand or company that they want to buy or hire services from. This simple fact, along with the high ranking your business will have in the search results, provides a cocktail for success.

Increased Visibility through SEO

Through GMB, you can make regular updates concerning your business. Providing up-to-date information increases the probability of your business ranking high up in the search results, as regularly updated sites are always preferred to those that are still and static.

The most important benefit of regular posting is that you can display information that your customers will find useful. Your working hours, directions to your physical location, and your busiest periods will provide your prospective clients with insight on the functionality of your business.

Another Communication Channel

GMB provides a portal by which you can communicate with your customers. The page offers a site where you can advertise your offers and promotions. The ‘call now’ button on your page provides a one-on-one link for customers to get in touch directly with you.

There is also a messaging feature on GMB. This provides you with a medium to get valuable feedback; how you can improve your service delivery, what products sell, and what products should be dropped, among other things.

It is even possible for business owners to post videos on the platform. They can inform prospective customers about your products, services, and offers, and facilitate a higher engagement with your clients.

A Free Way to Market Your Business

With the many benefits that GMB offers, it may come as a surprise that it’s absolutely free. You are not required to pay anything for this wonderful and beneficial experience.

Google My Business can easily become your business’ official website. With the rate of expansion that Google itself is experiencing, it comes as no surprise that most business dealings will be conducted through the internet. Now is the time to get ahead of things. The benefits of Google My Business posting for small business cannot be overstated, so give it a go.

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